The Department of Economics, Management and Quantitative Methods of the University of Milan, with the support and patronage of various companies and entities, public and private, is organizing the first-level university master's degree in Business Innovation entitled BUSINESSES AND CONSUMERS IN GLOBAL MARKETS: THE IMPACT OF DIGITALITY ON THE VALUE CHAIN (A.Y. 2024/2025; 60 CFU), directed by prof. Maria Letizia Giorgetti.
The prestigious initiative includes four scientific macrosectors:
- banking, insurance and finance (director: prof. Ugo Minneci)
- food and textiles (director: prof. Alessandro Olper)
- mechanics and chemistry (director: prof. Edoardo Della Torre)
- art and tourism (director: prof. Marco Eugenio Di Giandomenico)
Regarding the section dedicated to ART and TOURISM, the master's program analyzes the impact of new digital technologies on the art market, creative industries, contemporary art production and territorial valorization. This section, among the lecturers, includes Cesare Biasini Selvaggi (Exibart), Domenico Piraina (Palazzo Reale, Milan), Gianluca Arnone (Cinematografo magazine), Alessandro Coscia (Pinacoteca di Brera, Milan).