The portrait painting of Heinz Beck, created by artist Luca Battini, was successfully exhibited in the Chamber of Deputies
On Wednesday, November 26, 2025, the second edition of the SUSTART event (SUSTART 2025) was held with great success at the Chamber of Deputies in Rome, under the artistic and scientific direction of Milanese art critic Marco Eugenio Di Giandomenico.
For the 2025 edition, artist Luca Battini (from the school of Pietro Annigoni, author of excellent paintings permanently exhibited in Italian and US museums and monuments) was selected to exhibit his portrait painting of chef Heinz Beck.
The event, organized by
Ethicando Association in Milan, was patronized by the Ministry of Enterprise and Made in Italy and various public and private entities.
On Wednesday, November 26, 2025, at the Chamber of Deputies (Palazzo Theodoli-Bianchelli, Giacomo Matteotti Room, Piazza del Parlamento n. 19 – 00186 Rome), the second edition of the SUSTART event (SUSTART 2025) was successfully held, under the artistic and scientific direction of Milanese art critic Marco Eugenio Di Giandomenico.
The event consists of an international forum on the sustainability of art and culture and an exhibition of a work of art by a contemporary artist. For the 2025 edition, artist Luca Battini (from the school of Pietro Annigoni, author of excellent paintings permanently exhibited in Italian and US museums and monuments) was selected to exhibit his portrait of chef Heinz Beck.
The forum is an annual discussion platform at the Chamber of Deputies, where local and national institutional representatives and leading figures from the worlds of business, the professions, academia, art, and culture discuss how the promotion of art and culture can be a driving force for regional development in terms of sustainable development, as advocated by the UN's 2030 Agenda and UNESCO's Culture 2030 (indicators).
The initiative, organized by Ethicando Association in Milan, was patronized by the Ministry of Enterprise and Made in Italy, various municipalities in Salento (Lecce, Brindisi, Galatina, Casarano, Scorrano, Melendugno, Lequile, Monteroni di Lecce), the Sigismondo Castromediano Museum in Lecce, the Maria Cristina Carlini Foundation in Milan, the Antonietta Viganone ETS Foundation in Milan, the Cento Amici del Libro Association in Milan, the Alda Merini Museum Space in Milan, and the ARCA Siracusa.
During the event, the Cinema Promotion Award dedicated to Adriano Pintaldi (honorary president: Pupi Avati; jury president: Marco Eugenio Di Giandomenico) was awarded to Laura Delli Colli, president of the Italian Film Journalists who award the Nastri d'Argento. This award is organized by the Ethicando Association and the ARCA Siracusa Association, chaired by Stefania Altavilla. The award was created by the goldsmith Stefania Midolo.
Numerous institutional authorities participated, including: Hon. Paolo Barelli (President of the FI Group in the Chamber of Deputies), Hon. Francesco Battistoni (Secretary of the Presidency Office of the Chamber of Deputies), Hon. Mauro D'Attis (Member of the V Budget Committee of the Chamber of Deputies), Sen. Antonio Saccone (President of the Cinecittà Holding).
Most of the representatives of the sponsoring municipalities also spoke: Adriana Poli Bortone (Mayor of Lecce), Fabio Vergine (Mayor of Galatina-LE), Mario Pendinelli (Mayor of Scorrano-LE), Ottavio De Nuzzo (Mayor of Casarano-LE), Oronzo Maurizio Cisternino (Mayor of Melendugno-LE), Vincenzo Carlà (Mayor of Lequile-LE), and Ramona Visconti (Councilor for Culture and Tourism of Monteroni di Lecce-LE).
The forum was enriched by the participation of personalities from the worlds of business, the professions, academia and universities, art and culture, including: Anna Lisa Tota (Vice-Rector of Roma Tre University), Marcella Caradonna (President of ODCEC Milan), Roberto Rosso (Full Professor of Photography at the Brera Academy of Fine Arts in Milan), Alberto Gambino (UNISTUDIO & Gambino - Rome), Sara Landini (Professor of Economic Law - UNIFI, Member of the Board of Statutory Auditors of GENERALI Spa), Francesco Fabbiani (President of the Antonietta Viganone Foundation - Milan), Alain Salem (President of Cento Amici del Libro - Milan), Francesca Marcellini (President of the Sangregorio Giancarlo Foundation - Milan), Donatella Massimilla (Artistic Director of Spazio Alda Merini - Milan), Giovanni Musso (CEO of Irem Spa - Syracuse), Luca Battini (artist), Heinz Beck (chef), Claudia Peroni (sports journalist at Mediaset), Lucia Sardo (actress), Stefania Altavilla (President of ARCA Syracuse).
SUSTART 2025 benefited from the public relations activities of Antonella Stifani and media promotion by Bettibg On Italy and Estro Digitale.
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For information:
Ethicando Association
Email: info@ethicando.it
Website: www.ethicando.it
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